THINK IT Services

OpSource and the Virtual Computer Environment (VCE) Company announced an alliance today which will offer joint solutions aimed at helping service providers (xSPs) launch public cloud services more quickly. This joint initiative is the latest effort by various vendors to enable  xSPs to fulfill their promise as potent ‘cloud brokers’.

VCE is a joint venture formed by Cisco and EMC, with additional investments from VMware and Intel, to create a new generation of networking, storage, virtualization and management technologies to improve xSP infrastructure operations. VCE’s primary product is the Vblock™ Infrastructure Platform for virtualization, data processing, networking and storage capabilities in cloud computing environments.

In this new alliance, OpSource is adding its cloud orchestration software capabilities to VCE’s Vblock Platform to enable xSPs to handle the user sign-up, provisioning, metering, billing, and reporting requirements associated with cloud services. Together, OpSource and VCE’s combined solution promises to eliminate needless development costs, accelerate the service providers’ time to market and reduce their ongoing cost of operations.

OpSource and VCE are not the first to market with a cloud orchstration solution. BMC, HP and Parallels have also announced cloud orchestration solutions for service providers, among others. However, VCE is backed by powerful xSP vendors and OpSource adds a competitive edge based on its extensive hands-on experience delivering cloud services.

I’ve worked with nearly all of the major xSPs who are trying to win a share of the rapidly evolving cloud marketplace. They are all in a hurry to rollout cloud services, but plagued by their traditional corporate cultures, legacy infrastructures and byzantine business processes. So, none of these cloud orchestration solutions can be expected to win a lot of xSP contracts short-term. It will be a long sales process.

Beyond the obvious opportunities and challenges associated with selling these cloud orchestration solutions to xSPs, what fascinates me even more is how this alliance moves OpSource into a different position in the market.

In fact, when I was briefed by OpSource execs about this announcement, the first word that came out of my mouth was “Opsware”. For anyone who is not familar with Opsware, it was a hosting services software orchestration vendor acquired by HP after it was spun out of LoudCloud which was a hosting services company acquired by EDS a decade ago.  

Silverback Technologies went through a similar evolution in the managed services realm, shifting its business from selling services to offering a software platform to other MSPs which was eventually sold to Dell.

Now, OpSource appears to be moving down the same software path offering its ‘platform’ solution to other xSPs.

There have been a series of acquisitions over the past few weeks which clearly illustrate how the competitive landscape in the tech industry and beyond is being fundamentally changed by the rapidly evolving cloud computing phenomenon.

The two most recent examples came this week. The first was CA Technologies’ acquisition of 4Base Technology, a virtualization and cloud infrastructure consulting firm, which CA plans to use as a cornerstone of its expanded cloud computing professional services capabilities. This is the latest in a series of acquisitions which CA has made to transform the company from a software-only to a multi-dimensional corporate portfolio which personifies its new CA Technologies company name. CA’s transformation echos the moves of other players seeking to become one-stop shops for hardware, software and services. The most significant of these was Oracle’s acquisition of Sun Microsystems.

Intel made an even more dramatic acquisition this week with its announced plans to purchase McAfee. This acquisition moves Intel into the Softwae-as-a-Service (SaaS) based security solutions market by embedding security software functionality into a chip. Paul Otellini, Intel’s President and CEO, put the acquisition into perspective by stating in the company’s announcement, 

“In the past, energy-efficient performance and connectivity have defined computing requirements. Looking forward, security will join those as a third pillar of what people demand from all computing experiences.”

These moves come on the heels of a series of other acquisitions over the past few months aimed at repositioning various technology and business services vendors seeking to capitalize on the burgeoning cloud computing market.

Less newsworthy, but equally intriguing have been the following acquisitions:

• ADP’s acquisition of Cobalt, a digital marketing services vendor, in July. This acquisition was the latest example of ADP’s efforts to offer a widening array of business and information services to make itself a more strategic, single-source of a full lifecycle of business services, such as marketing solutions.
• IBM followed ADP’s example by acquiring Unica,a marketing software solutions vendor, early this month augmenting its middleware and infrastructure enablement capabilities. IBM clearly stated its goals regarding the Unica acquisition in its announcement,

“Assembling transformational capabilities to help clients create…relevant cross-channel brand experience to promote customer loyalty and satisfaction…This acquisition along with IBM’s recent acquisitions of Sterling Commerce and Coremetrics will enhance IBM’s ability to support customers increasing demands in this growing market.”

• Salesforce.com’s acquisition of Jigsaw earlier this year was also aimed at redefining the company’s capabilities and helping to reposition it in the market.  Jigsaw’s online lead generation database will feed essential data into Salesforce.com’s SaaS-based customer relationship management (CRM) solution, making it easier for the company’s users to satisfy their needs. Jigsaw also provides analytics regarding the productivity of users’ sales efforts. As a result, Salesforce.com is able to now transform itself from a SaaS company to a business or information service provider offering Data-as-a-Service (DaaS).

The commonality of all of these acquisitions is not only that they extend the scope of the companies’ corporate portfolios, but that they do it by adding SaaS capabilities to their delivery methodologies.

These are just some of the ways various technology and software companies are transforming their businesses through acquisitions to capitalize on and  better target today’s quickly growing cloud computing opportunities. They also open a Pandora’s Box of ancillary organizational and go-to-market challenges for the acquiring companies.

My travels this week have taken me from Miami to San Francisco, for Parallels Summit and Pacific Crest Securities’ Emerging Technology Summit to hear and see the latest developments in the ‘clouds’.

In Miami, I witnessed the emergence of a key new player in the rapidly evolving cloud computing industry. Parallels is not a new company, but it has recently realigned its various corporate capabilities into a singular focus on cloud computing enablement.

The company is specifically targeting the vast community of service providers – hosting companies, VARs and telcos — that are supporting the IT needs of small businesses with limited or no IT staff.

In short, Parallels is seeking to help these service providers replicate the success of Amazon Web Services (AWS) in the mainstream small business marketplace.

Although AWS has found a very receptive audience among start-ups and enterprise developers, it hasn’t generated much interest with mainstream small businesses which lack IT skills and demand ongoing support. These small businesses are already turning to various hosting companies, telcos and VARs to support their traditional IT needs and would welcome a broader assortment of cloud services, ranging from packaged Software-as-a-Service (SaaS) apps to pay-as-you-go storage and processing power from these same service providers.

Hosting companies, telcos and VARs have recognized this opportunity, but have been unable to fully address it because it has required considerable technical skills and financial resources to build the service delivery infrastructure, provisioning and management engine to support a cloud computing business.

While there are plenty of virtualizations vendors, led by VMware, and business service management vendors, including BMC and HP, they are primarily focused on the enterprise, as well as the major telcos’ operational support systems (OSS). Jamcracker has also struggled trying to help telcos generate meaningful revenue from its SaaS marketplace capabilities.

This has left a gap in the market for an ‘end-to-end’ cloud services solution which Parallels is attempting to fill. Its product portfolio has evolved via a series of acquisitions and organic development to now include the following elements,

• Server virtualization
• Management automation
• Service provisioning & billing
• SaaS marketplace creation

These elements enable a service provider to build and administer a cloud computing business which can help them win and retain customers who are seeking a strategic source for their widening array of on-demand service needs.

This is a very appealing value proposition for service providers who have found themselves in an increasingly competitive marketplace and need to better differentiate themselves and reduce the risks of customer churn.

With these ideas in mind, Parallels appropriately used the tagline of “Profit from the Cloud” as the theme for this year’s Summit. The timeliness of this theme and Parallels’ newly realigned portfolio was clearly illustrated by the jump in the conference registrants, from 800 last year to 1400 this week, and sponsors, doubling from 30 to 60, including Google, HP, Intel, Novell and Microsoft.

The tone and energy of this event reminded me of the ConnectWise Partner Summit which I attended last year.

It is also important to note that Parallels has added senior executives from Amazon, Microsoft, VMware and other major players to accelerate the company’s growth. I had an opportunity to meet with the executive team during an analyst briefing session the day before the conference. (Disclosure: Parallels paid for my travel expenses for this trip.)

The company has not only aligned its product portfolio around cloud enablement, it has moved its headquarters to the epicenter of cloud innovation, Seattle. This puts the company closer to the pioneer in this market, Amazon, and Parallels’ key partner, Microsoft. 

I couldn’t stay for the entire Parallels conference because I had to fly to San Francisco for the Pacific Crest Securities event where much of the discussion centered on how Amazon is revolutionizing the computing industry in the same way Salesforce.com and an assortment of SaaS vendors have disrupted the software industry. (I serve as a member of Pacific Crest’s Mosaic expert program.)

As further confirmation of the timeliness of Parallels’ cloud enablement strategy, Pacific Crest reported that its latest CIO survey found that the organizations it is tracking expect to dedicate upwards of 30% of their software spending on SaaS solutions in 2010. This is two years ahead of the pace which Gartner predicted.

I was invited to attend the fifth annual ConnectWise Partner Summit in Orlando this past week and was surprised to discover that it has become one of the premier meeting places for aspiring Managed Service Providers (MSPs) and industry enablers.

I was also impressed with the amount of attention ConnectWise’s executives, other event speakers and sponsors, and the conference attendees gave to the convergence of Software-as-a-Service (SaaS), managed services and cloud computing.

ConnectWise may not be a household name in the SaaS or cloud computing markets, but it is a key player in the managed services arena. Although ConnectWise calls itself a professional services automation (PSA) provider for IT professionals, its software also helps them manage their helpdesk operations and sales processes. 

ConnectWise’s solutions are typically used by IT service providers, including VARs and MSPs, and it has built its success on a highly leveraged partner strategy. Its software is enhanced by and embedded with nearly 3000 third-party developers, vendors and service providers. In fact, the company’s partner strategy has succeeded in permitting ConnectWise’s solutions to support over 32,000 organizations via these partners, with a staff of less than 200. Approximately 40 companies were on display at the Partner Summit, ranging from small, niche players to Cisco, Intel, Xerox and Google.

Google’s presence at this event was particularly interesting. Although the Google representatives were primarily promoting its current Apps capabilities, it was obvious that they were also laying the groundwork for a broader array of cloud-services aimed at MSPs in the future. The attendees I spoke with already see Google affecting their businesses, most notably the organic growth of Gmail which is threatening to commoditize their managed email services.

The treat of commoditization was high on everyone’s agenda and to ConnectWise’s credit they scheduled Chris Anderson, editor of Wired Magazine and the author of the Long Tail and Free, as one of the keynote speakers to discuss the strategies to survive the ‘freemium’ phenomenon.

The company’s co-founder and CEO, Arnie Bellini, has also become an evangelist for the power of the ‘cloud’ and opportunity to leverage SaaS solutions to permit VARs to migrate their businesses to managed services and enable MSPs to survive in an increasingly competitive market. He gave a convincing opening presentation about how rapidly changing customer needs are dictating a migration to the cloud and driving ConnectWise’s SaaS strategy.

He has not only positioned ConnectWise as a partner-friendly vendor, but as a facilitator of industry best practices via a combination of online resources and regional user groups.

He also demonstrated during his opening talk the company’s willingness to admit to its shortcomings by showing the results of a recent customer satisfaction survey which identified areas where it could clearly improve.

It was obvious that his candor and the company’s efforts to improve the quality of its products and services, along with its partnership approach, have won it tremendous good-will in the industry.

As a result, ConnectWise has succeeded in putting itself at the epicenter of the managed services industry and its Partner Summit has become the ‘go-to’ event for many of the attendees I met.

The energy at the Summit reminded me of Salesforce.com’s Dreamforce conference. And like Salesforce.com, ConnectWise is rapidly increasing its partner network by opening up its application program interfaces (APIs) to third-parties. The importance of the partner network as an influential channel to market was reiterated by the company executives who I met from HTG Peer Group, CoreConnex, SonicWall and Reflexion Networks.

Both companies also have bold and candid evangelistic CEOs who see themselves leading a revolution. Marc Benioff has become the poster-child for SaaS and the Cloud. In ConnectWise’s case, Arnie Bellini is becoming the spiritual leader of the “IT Nation” and MSP community.

For me, this event represented the convergence of the SaaS, cloud computing and managed services worlds. The Summit was also further proof that the world is moving rapidly in this direction because these on-demand alternatives are increasingly generating tangible and measurable business benefits for customers and providers alike.