This blog examines the business implications of IT service trends ranging from software-as-a-service (SaaS) and cloud computing to managed services and other on-demand services.

November 3, 2009

THINKstrategies and RepFolio Team to Expand SaaS and Cloud Computing Sales Channels

THINKstrategies today that it has entered into a partnership with RepFolio to help Software-as-a-Service (SaaS) and Cloud Computing providers expand their sales channels so they can better position themselves in today’s rapidly changing marketplace.

RepFolio has launched a web-based platform which can transform the way B2B companies build and manage external sales forces with minimal upfront investment and zero overhead. RepFolio’s platform provides powerful online tools for both sales reps and businesses:

  • Sales reps can browse and apply to businesses whose solutions fit their skills, and build and manage an “ecosystem” of services that can be cross-marketed to target customers. They can also generate detailed sales and activity reports, and track their commissions through the RepFolio platform.
  • Businesses can receive applications and review profiles of prospective sales reps, track performance by service, on-board new customers, and issue and monitor commission payments via the RepFolio platform.
  • Bloggers/web publishers can also browse and apply to businesses whose solutions fit their target audience, and run cost-per-action campaigns on their websites from SaaS companies they connect with in the network.

RepFolio publicly launched its services in September and has already enlisted Coupa.com, Intand.com and SurePayroll.com to its sales network, as well as over 100 independent sales professionals.

Click here to read more about this announcement.

November 2, 2009

WebEquity Solutions Wins Best of SaaS Showplace Award

THINKstrategies announced today that WebEquity Solutions LLC (“WebEquity”) has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today’s Software-as-a-Service (SaaS) solutions.

The BoSS Awards program has been created by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.

WebEquity offers on-demand lending software which helps over 500 financial institutions and 10,000 lending professionals automate and streamline their lending processes and reduce their operational costs, while making more consistent and profitable credit decisions. A unique benefit WebEquity offers lenders is a single system that works for commercial real estate, construction, commercial industrial, small business, agriculture and consumer loans. The company serves institutions in the U.S., Canada and Australia.

Click here to read about the customer success story which earned WebEquity Solutions a BoSS Award.

Click here to learn more about the BoSS Award program and the application process.

Traversing the Clouds

Last week’s travels took me from Boston to Washington, DC, for NetworkWorld’s latest stop of the IT Roadmap and then on to San Jose, CA , for the SIIA’s OnDemand conference.

In DC, I had the privilege of presenting in the Convention Center’s main ballroom THINKstrategies’ perspectives regarding cloud computing, Software-as-a-Service (SaaS) and managed services.

A year ago, less than 50 people attended my breakout session on this topic as these new services were just beginning to hit the radar-screens of government agencies as they anticipated the arrival of the newly elected Obama administration.

Last week, the number of attendees in my session was over twice the previous year’s total, the latest milestone in a steady rise which I’ve seen throughout 2009 of both public sector and commercial interest in on-demand alternatives to on-premise systems and software.

In the case of these government-oriented attendees, it is clear that the new administration’s push toward cloud computing is having a significant impact on their IT management policies and sourcing strategies. However, they are still uncertain about the true meaning of cloud computing and business implications of these services.

They are also very concerned about the security and reliability of cloud computing alternatives. These concerns were made very clear in a private luncheon session which I moderated during the NetworkWorld conference. Nonetheless, the representatives of government agencies and private contractors serving the government who attended the session recognized that the cloud computing movement is real and they must respond to it.

I had the privilege of sharing the mainstage on the DC Convention Center with Mladen Vouk, North Carolina State’s Information Technology Department Head, Professor and AVP. Mladen gave an excellent presentation regarding the university’s successful deployment of an internal cloud computing service.

Although his presentation clearly demonstrated the functional and economic benefits of cloud computing, the concerns of many of the attendees still represent an ongoing challenge facing on-demand providers, many of whom attended the SIIA’s OnDemand conference in San Jose last week.

The event was an important gathering of corporate executives of leading on-demand companies, as well as representatives of established firms trying to transition to SaaS and cloud computing models, along with a varity of entrepreneurs and investors.

The consensus of the crowd is that corporate acceptance of SaaS is rising, but confusion about cloud computing lingers. They also were frustrated by the current economic climate which is driving greater interest in on-demand alternatives, but also slowing the procurement process.

While the SIIA conference didn’t produce any revelations, it did confirm that the industry is likely to experience greater growth and turbulence in 2010.

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